How Long Do Ads Take to Review on Expatcom

Trying to follow Facebook ads rules can feel like trying to hitting a moving target in the nighttime. What tin can you annunciate? How can you advertise it? Who are you allowed to annunciate to? And once y'all've figured out those answers, how long does the mysterious Facebook ads review process have?

Even when y'all've finally figured out, Facebook changes some other marketing policy, and your ads get rejected once again. Or they sit down in a "pending review" purgatory forever, never to be approved or denied.

We have reviewed all of Facebook'due south electric current ad rules, policies, and procedures and have organized them hither for an easy summary.

• Facebook Ads Review: How Does it Work and How Long Does information technology Have?
• 5 Facebook Ads Rules to Follow to Get Your Advertizement Approved
• Facebook Marketing Policy: What You Need to Know
• How to Go on Your Entrada Running If Your Advertisement Is Denied

Together, nosotros'll increase your ad approval chances, keep yous out of Facebook purgatory, and brand sure y'all know what to do when an ad is rejected.

Facebook Ads Review: How Does information technology Work and How Long Does information technology Take?

Facebook has a posted procedure for the steps and the time they take to review your ads. Merely experience suggests their process is more than a recommendation than a rule. Here's what we've learned about the Facebook ads review process.

What are the steps of a Facebook advertizing review?

Co-ordinate to Facebook, ads review is a uncomplicated 3-step process:

1. You submit or edit an ad.
2. Your advertisement is reviewed.
3. Your ad is either approved or denied.

Whether your ad is approved or denied, Facebook volition allow you know by email and/or notification in your account. If your ad is approved, it'll be published automatically, and you'll start to come across results in Ads Manager.

Behind the scenes, there seems to be a mix of people and machine-based reviews. Facebook says they rely more often than not on automatic ad reviews just use human reviewers "to ameliorate and train our automated systems and, in some cases, to review specific ads."

What triggers a Facebook ads review?

There are two scenarios that cause your ads to exist reviewed past Facebook:

1. Yous create a new Facebook ad.
2. You make changes to an existing ad.

Changes that trigger a review include:

• Changing creative similar images, text, video, or link
• Altering the audience yous target
• Choosing new optimization goals or billing events

Sometimes, your ad is approved quickly, only to be denied a 24-hour interval or two subsequently. Information technology's hard to say for sure why that is. The timing suggests that the first approval is washed via an automated procedure, and and then a human manually reviews and denies the advert.

How can I speed upward my ad review?

Facebook says that almost ads are reviewed inside 24 hours. In reality, some ads are approved in minutes, while some tin can take days.

In that location's no official expedite function inside the Facebook ads review policy; however, at that place are some things you lot can exercise that may aid speed things forth.

Publish between 8 a.1000. and 8 p.m., Monday through Friday.
From our data, we see ads posted during these times often get a faster review.

Be consistent.
Domains and ad accounts with a long history of canonical ads seem to be denied less ofttimes.

Don't bend the rules.
If your advertising is on the edge of breaking one of the Facebook ads rules, it'southward more than likely to get flagged for additional review. You lot may win an appeal if information technology's denied, but you'll lose a lot of time in the process.

Allow for extra time in Q4.
Businesses place more ads leading up to the holidays. You tin come across that play out in the fourth-quarter spikes of Facebook ad acquirement.

With all that ad traffic to review, it'south best to requite yourself some extra leeway leading up to the Q4 crisis. Ideally, submit ads at to the lowest degree two weeks earlier you need them to publish.

What if my advertizing is stuck in review?

Sometimes, your ad gets lost in Facebook limbo, with no condition update on approval or deprival.

So, my facebook Ad is stuck in "In Review"

Can anyone assistance me understand what to do? How to solve it?

Please retweet.
Thanks.#Facebook #facebookmarketing

— Arun Kumar Verma (@arun11192) November 23, 2019

You have two options to unstick your ad if information technology hasn't been dealt with in 24 hours: You can submit a form to forcefulness a review. Or y'all can conversation with Facebook back up through the Facebook Business organization Assistance Center. We recommend the first option and that you use chat only if the grade fails.

What happens if my ad is denied?

If your advertizing is denied, Facebook will let y'all know what rule y'all've cleaved on your Facebook Account Quality page.

Typically, a few infractions won't touch on anything across having those ads denied. If you show a trend of breaking the Facebook ads rules over and over, or if your infraction is egregious, Facebook may have farther action, such as disabling, restricting, or revoking your account.

But what do you lot practice if your account is negatively affected?

Welp, my Facebook ads business relationship was banned afterwards a whole 8 hours of running our first ad always. Is it worth submitting for review or is this a lost cause?

— Scott Robinson (@ScottWRobinson) January 7, 2021

If this happens to you, review this page from Facebook, and contact a representative through Business concern Heart Help.

5 Facebook Ads Rules to Follow to Become Your Ad Canonical

Fugitive ad rejection is an important function of Facebook marketing. It starts with understanding what products and content Facebook reviewers volition and won't permit.

ane. Don't advertise prohibited products.

Before you create a single advert or even commit to advertising on Facebook, make sure your products aren't subject to an automatic Facebook ad ban. Hither'southward what'south currently non allowed:

Illegal products or services
You tin't advertise any production that would go yous arrested or fined for selling. This includes offering age-restricted products to minors.

Tobacco and related products
No cigarettes, cigars, vapes, or whatever production that simulates smoking. Antismoking ads are OK, equally are ads that lead to tobacco-enthusiast groups, like a cigar club — as long equally the ads don't pb to the sale of a related product.

Drugs and related products
This means both illegal and prescription drugs, also as paraphernalia and images that imply drug use.

Unsafe supplements
Think steroids, ephedra, or homo growth hormones. Facebook's policy on this is clear: They become to decide which products are included in the category, so it's going to be subjective.

Weapons, ammo, or explosives
Handguns, rifles, and shotguns are obvious exclusions here. But this category also includes pepper spray, tasers, and things like batons and non-culinary knives. You lot can advertise accessories like holsters, scopes, and gun safes if you set your audition targeting to 18 years or older. Toy guns and gun-safety classes are likewise allowed.

Adult products or services
You can advertise contraceptive products, only you have to focus the messaging on their contraceptive features, and audience targeting needs to be 18 years or older.

Payday loans or bond bonds
Basically, any loan with a term of less than 90 days designed to encompass expenses until the borrower's side by side payday is a banned ad product.

Multilevel marketing
This brake also bans advertising whatsoever opportunity to brand a quick cadet with little investment. You have to be very clear on what your business model and associated products are if you lot want to promote moneymaking opportunities on Facebook.

Penny auctions
They're too called "bidding fee auctions," and yous can't advertise them on Facebook.

Prohibitive fiscal products
Some financial products are synonymous with misleading claims. Binary options and initial coin offerings are examples, and Facebook blocks ads that promote them.

Body parts
We hope this is self-explanatory.

2. Exercise be careful when advertising restricted products.

Additional considerations are required before some products can be advertised on Facebook. If yous're in one of these industries, make certain you know the actress steps information technology takes to get your ad canonical.

Alcohol
Well-nigh of the restrictions on alcohol ad placements revolve effectually age targeting and local laws. For instance, in the U.s.a., you can't target ads for alcohol to an audience under the historic period of 21. In Canada, the age threshold for alcohol ad targeting is nineteen.

Dating
Dating services, online or otherwise, are subject to lots of ad restrictions. Commencement and foremost, you have to fill out a course to asking permission before you tin can place a unmarried advert. Then, there are boosted Facebook ads rules effectually imagery, language, and the types of services that tin can be offered (e.thousand., no postal service-order brides).

Online gambling and social casino games
Whatever game where y'all accept to make a purchase for a chance to win something with monetary value falls into this category, according to Facebook. If that's your niche, you'll need to get permission to run your ad, and you'll need to use proper age targeting and adherence to local laws. Exceptions are brick-and-mortar casinos and government-led lotteries.

Ads for casino games, where no coin changes hands, are immune without preauthorization as long as you lot restrict audience targeting to people over 18 years of historic period.

Online pharmacies
While you can't advertise for pharmaceuticals at all, you can postal service an advertizing for an online chemist's shop with advanced written permission.

Over-the-counter drugs
To sell aspirin, cough syrup, or whatever over-the-counter drug through Facebook, you lot'll need to set age targeting and follow laws and guidelines per your geographic location.

Fiscal and insurance products
You lot can advertise credit bill of fare applications, mortgage loans, and other financial products, but you accept some rules to follow. You take to exist clear about loan fees, interest rates, and your concrete location. You can't directly ask for personal fiscal information. And you lot take to target your ads to people over the age of 18.

Branded content
In one case you become paid by a company to publish a post, that postal service becomes an advertizing (even if y'all don't really pay Facebook to promote that postal service). A common case is an influencer who publishes a post that features them wearing a brand's shirt, and they become paid to do and then. That'southward called branded content. In these cases, the person publishing the mail needs to use the branded content tool, which makes information technology articulate to viewers that the post is an advertising.

Social bug, elections, politics
Generally this restriction is about following local regulations for political ads, merely it too requires prior Facebook approval. Here are more guidelines and best practices for these types of ads.

Cryptocurrency
Ads for cryptocurrency and related items (e.1000., equipment for mining bitcoin) as well require prior Facebook approval. You tin can also run ads for cryptocurrency tax services, events, and trading platforms with this preauthorization.

Drug and alcohol treatment
Here'south the application to run ads for drug and booze treatment products and services. Yous'll also need to be approved by LegitScript.

Cosmetic and weight-loss procedures
Facebook allows ads for elective surgeries like rhinoplasty, dermabrasion, and weight-loss/cosmetic procedures, just you'll need to get permission offset.

3. Practice use high-quality, relevant, truthful artistic.

Even if you promote an canonical and unrestricted product, the Facebook ads review procedure denies ads if your creative doesn't adhere to the following guidelines. Creative includes text, images, video, and URLs.

Graphic or adult content
Your ads cannot include images that are sexually explicit, are sexually suggestive, or include nudity. You'll also need to steer clear of adding shocking, graphic images that depict things like medical procedures, car accidents, or weapons pointed at the viewer.

Controversial content
You lot may be able to post near a controversial political topic in your organic feed, but you can't exploit that topic commercially in an advertizing, says Facebook.

Grammar and profanity
Very poor grammar in an ad gets information technology flagged for review and/or denial, as does profanity.

Nonexistent functionality
Placing a fake "video play" push in your image may get more people to click on your ad, but information technology's deceitful, and Facebook won't allow your ad to run.

Before and after photos
You can't use images comparing the effects of a product on someone'due south appearance. Weight loss and hair restoration are common examples here.

Misleading claims
Unproven financial gain, purposely confusing return policies, and cures for incurable diseases are all examples of misleading claims that Facebook doesn't allow in ads. If you tin't show it, don't use information technology in your ad.

Click-allurement content
You'll never believe what Facebook doesn't allow in ads! Hint: It'southward hiding information or using sensational language. Besides, don't try to run up engagements with irrelevant either/or polls (east.g., Hit "like" for hamburgers or "love" for pizza).

If you're unsure of your ad'south quality, Facebook helps you examination it using their relevance diagnostics.

Automatic blitheness
This means no flashing strobes or jarring sounds that play without a person's interaction with your ad.

The updated 20% text on image dominion
It used to be that Facebook denied ads that had text covering more than 20% of their image. That rule was removed recently, but it'south yet suggested you lot keep text confined to a pocket-sized area of your photos. Ads with too much text won't perform well only because they are not very overnice to wait at.

iv. Don't link to an irrelevant, poorly designed landing folio or URL.

The Facebook ads review process doesn't only look at your advertisement. Information technology also scrutinizes the website your advertizing links to.

Source

Hither are some landing page or URL characteristics that could get your ad blocked past Facebook.

Disruptive content
No ane likes striking the "next" push button a hundred times to read one brusque article. Facebook hates it too. So if your ad leads to that kind of content, exist ready for deprival.

Nonfunctioning or non-matching landing page
Using a telephone call-to-action of "click hither and lose unwanted weight" to drive traffic to a divorce attorney's website might be funny, simply Facebook will detect the bait and switch. Your ad will non likely be approved.

Misleading URLs
Likewise, if the URL included in your ad looks similar it leads to one type of landing page, but it's redirected to something unrelated, your ad won't run. So don't use a URL like "www.stopsmokinginstantly.com" to link to a website for chewing tobacco.

five. Don't misuse Facebook or Instagram brand assets.

Facebook is actually picky about how advertisers use their logos and reference their products. Given the seemingly ubiquitous existence of things like the Facebook "thumbs-up" symbol, this can be a tricky thing to avoid. Here's how to make sure you're not overstepping Facebook'due south brand utilize guidelines:

Endorsement
You can't say or imply that your product or service is endorsed past any Facebook visitor or platform, including Instagram, Messenger, WhatsApp, and so on.

Brand usage
Officially, Facebook says to not make their logos or branding a prominent feature in your ads or on the landing pages they link to. We've heard stories about denials of ads that had images with a Facebook-branded box in the background.

Screenshots
If you lot use screenshots from whatever version of the Facebook, Instagram, or Messenger user interfaces, make sure information technology's represented accurately. Don't change or crop the prototype.

Facebook Marketing Policy: What You lot Need to Know

Facebook maintains some policies that accost broad categories like discrimination. Some are focused on marketing activities, and some also cover organic posts, messages, and comments. In either case, ads that cross these lines are rejected.

Discrimination policies

Several of the Facebook ads rules include language that prohibits or at least discourages discrimination. If your ads are denied, and you lot're non certain why, take a 2d wait to see if anything might be mistakenly interpreted as going against these policies.

Overt discrimination
Of class your ads tin can't direct discriminate against or demean people based on attributes like race, religion, gender, ethnicity, and so on.

Targeting
With a niggling deductive reasoning, it's possible to use audience characteristics— location, interests, etc.— to target ads in a way that unfairly discriminates against some groups of people. Doing so jeopardizes both your ad approvals and your business relationship condition with Facebook.

Asserting personal attributes
You can mention a characteristic similar ethnicity or religious affiliation in an advertizement, but yous tin't straight or indirectly assert that the viewer has that characteristic.

Here are a few examples from Facebook:

OK: "Meet black singles today!"
Not OK: "Meet other black singles near you!"

OK: "Depression counseling"
Not OK: "Depression getting you down? Get assist now."

Negative self-perceptions
Ads can't comprise copy or pictures that try to induce a negative self-image. For case, a weight-loss ad that focuses on body types rather than the production would probable exist flagged and denied.

Community standards policy

Facebook has made its community standards public. They apply to all forms of communication on Facebook, not but ads. Many of these standards, like authenticity, duplicate other Facebook ads rules we've discussed. But two stand out as covering new basis:

Violence and criminal behavior
Your ads can't incite, depict, or promote violence or criminal behavior. They also tin't support groups that openly encourage or engage in those behaviors.

Exploitation, harassment, and privacy
These standards cover a lot of ground, merely they're generally meant to say that you can't utilize Facebook to groovy or accept advantage of other people. You likewise can't expose anyone's private information, including images, on the platform.

Personal information policies

As marketers, we honey the ability to personalize advertizing experiences. Consumers are sometimes less enthused and often express privacy concerns. Facebook has policies in place to aid ease those concerns.

Data collection
Facebook lead ads are ads with an embedded form that allows you to gather information about your customers. Before you lot tin can use them, though, you must create a privacy policy and link it to your lead form.

Information sharing
Whatsoever information you collect from your Facebook ads can only exist shared internally or with "someone interim on your behalf," like a service provider.

How to Go along Your Entrada Running If Your Ad Is Denied

If you advertise on Facebook for whatsoever length of time, odds are you will have an ad rejected eventually. It'southward frustrating, but you do have some options to get your campaign dorsum on runway.

Edit your ad

You can simply review the part of your advertisement that Facebook says doesn't comply, and and then make a change. This is unremarkably the fastest and easiest option with the highest chance of success.

Once you brand the change, Facebook automatically re-reviews your advertizing.

Appeal the ruling

If you've reviewed your ad and can't see anything that conflicts with the Facebook ads rules or policies, you have the option to appeal the decision.

If your ad is denied speedily, similar in a few minutes, it probably means something triggered the automated process. Submitting an appeal volition move the review to human easily.

Become started past filling out the grade that's linked in your rejection detect on the Facebook Business relationship Quality page. Reference the rule that's been "broken," and explicate how your ad actually complies with the dominion.

Duplicate and resubmit your ad

Although yous can't submit the same advertizing over and over once again for approval, y'all tin can create a duplicate ad that'southward automatically reviewed.

If a human reviewer denied your ad the offset time, it's possible a new human reviewer may pass information technology. You can endeavour this every bit an culling to an appeal, but information technology could waste some fourth dimension if it's denied again.

Create multiple versions and A /B test

In advertising, A/B testing is the practice of creating multiple versions of an advertizement to encounter which best achieves some predetermined outcome.

In this case, A/B testing is washed to see which ad passes review. This gives y'all a better shot at getting an ad out if i gets denied. If multiple ads pass on the first go, then you lot'll become to see which performs best with customers.

Effort organic posting instead

Facebook gives organic posts more leeway than ads in terms of the content they tin incorporate. Of form, you still don't want to discriminate or abet violence. Simply y'all might be able to mention a dating service or use copy that would get flagged by ad reviews.

Organic posts ordinarily see style less reach than paid ads, and then information technology's not an ideal option. But at least yous can use the creative you've spent time making.

Note that boosted posts are reviewed like ads. So you tin't merely create a postal service and heave information technology if it was already restricted.

Stay on top of Facebook Ads Rules and Marketing Policies

Facebook describes their standards as "a living set of guidelines." Twice a month, they encounter globally to review their electric current rule book and expect for ways to meliorate it.

The adept news is, Facebook publishes the notes from those meetings. You tin can read what the people responsible for Facebook'south customs and advertizing policies are planning to change in merely a few minutes each month. With that kind of heads-up, you'll never have another ad rejected. Well, fewer ads rejected, anyway.

Now that y'all know all the Facebook ads rules, you lot're ready to start brainstorming some creative. If you need some inspiration from those that do it really well, cheque out these examples of pinnacle performing Facebook ads.

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Source: https://adespresso.com/blog/facebook-ads-review-rules/